Occam’s Razor states that the simplest solution is usually best. The more options a user has when using a website, the more difficult it will be to use. So in order to provide a more enjoyable experience, we need to eliminate choices. In the era of infinite choice, people need more filters. White space promotes elegance and sophistication, improves legibility and drives focus.

"Design is a way of life, a point of view. It involves the whole complex of visual communications: talent, creative ability, manual skill, and technical knowledge. Aesthetics and economics, technology and psychology are intrinsically related to the process."
Paul Rand

"For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through."
Steve Jobs